Choice Hotels International has entered into a strategic partnership with the La Maison Royale (LMR) Hotel Group, marking a significant step in the expansion of internationally branded hospitality across Africa. Through this collaboration, several La Maison Royale properties in Kenya are being integrated into the Choice Hotels portfolio, combining LMR’s strong regional presence with Choice Hotels’ global standards, reservation systems, and loyalty network. The partnership reflects a shared vision of delivering elevated guest experiences while promoting African hospitality on an international stage.
Under the agreement, La Maison Royale Westlands and La Maison Royale South C in Nairobi are set to transition into the Clarion brand, while La Maison Royale Masai Mara will join the upscale Ascend Collection. These developments will provide travelers with internationally recognized accommodation options while preserving the local culture, warmth, and authentic Kenyan experience that LMR properties are known for. Guests will also benefit from access to the Choice Privileges loyalty program, connecting the Kenyan properties to thousands of Choice Hotels worldwide.
The partnership also signals broader ambitions for expansion across Africa, with future developments planned in destinations including Rwanda, Tanzania, Botswana, Mauritius, Seychelles, and Namibia. Industry leaders describe the collaboration as a milestone that strengthens tourism investment, creates new hospitality opportunities, and positions Kenya as a gateway for Choice Hotels’ African growth strategy. By combining global hospitality expertise with local market knowledge, La Maison Royale and Choice Hotels aim to create a modern hospitality platform that celebrates African culture while meeting international traveler expectations.